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Formo
Branding strategy
Formo es el nuevo concepto del Pilates basado en el Bienestar mental y físico.
El naming fue seleccionado porque aporta valores funcionales al concepto principal que es “Educar o dar conocimiento a una persona”, (Formar, Forma, Reforma, Aspecto, Estructura), debía ser atemporal y aludir al concepto inicial.
La idea de este proyecto se basa en representar gráficamente el Pilates sumado al concepto de Bienestar, a partir de ahí, visualizando una serie de ejercicios de Pilates desarrollamos una línea gráfica sintetizando las posiciones corporales traduciéndolas al ámbito gráfico.
La identidad transmite un lenguaje suave, cómodo, construyéndola con una tipografía de lectura uniforme y codificándola visualmente en tonos “confort”.
La principal premisa del briefing fue la de “no seguir una regla matemática ordenada en su estructura”, es decir, no ser una marca estática, esto añade versatilidad y adaptabilidad al tiempo.
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La Fragua
Editorial
La Fragua, es una Asociación Cultural Flamenca, surge como una asociación sin ánimo de lucro cuyos fines se centran en el estudio, la investigación, el fomento y el festejo del arte flamenco en todas sus variantes artísticas.
El principal nexo de unión a través del cual se unen todas las corrientes del flamenco, es Camarón de la Isla, columna vertebral sobre la que se basa la publicación anual.
La identidad recoge la esencia del flamenco, sus tonos armónicos, la melodía en la forma de sus letras, el ritmo visual con el compás del flamenco, La Fragua es flamenco en papel.
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Conservas Paquiqui
Branding strategy + Packaging
Paquiqui es una empresa conservera centrada en los productos del mar, especialmente los filetes de Caballa.
Una institución que quiere recuperar el producto tradicional, las conservas del abuelo, posicionándolo como un producto Gourmet y visualmente joven.
En este proyecto tuvimos la premisa de fabricar un diseño “artesano” pero con un toque gourmet.
El producto contiene ingredientes con denominación de origen, como el aceite de girasol lo que apoyaba la idea de la fabricación artesana. Incluimos conceptos nuevos, como codificación de color, simple pero efectista, una perspectiva joven creando atracción visual y simpleza gráfica.
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TeamBIMCivil
Branding strategy
TeamBIMCivil es una consultoría que se desarrolla dentro del sector de la construcción civil (AECO), especializados en el ámbito del BIM (Building Information Modeling) y con una filosofía de empresa centrada en el e-Learning.
TBC plantea soluciones estructurales a aplicaciones de ingeniería civil, formando a personas en la tecnología BIM, de ahí que nos centremos en el término “Solución” para formalizar el alma del Branding de toda la identidad.
Al ser una empresa que trata con particulares y con empresas debía ser una identidad polivalente en su forma final, por lo que desarrollamos a partir del icono una identidad variable, pero sin perder el mensaje principal.
